BRAND & MARKETING CONSULTING
Trust, built from the inside out.
Global brands, CEOs and their teams have trusted me to build connection with the people who matter most, their own teams and their customers. Now founders and small businesses do too, because I’ve done it for my own business as well.
WHAT I BRING
Brands are built on trust.
Every brand building expert knows that a brand is built on trust, earned at every touchpoint of the customer journey.
This isn’t something you can simply switch on - it takes honesty behind the scenes and creativity out in front. Trust creates connection, connection converts into a sale, and a sale handled well grows into a relationship people return to.
I’ve built that chain for global companies and for my own business, and through The Continuum Process I help people build it with themselves first, just like I did throughout my leadership career too.
I am, quite literally, obsessed with trust-building in the brand-building journey from every angle.
Brand strategy
Positioning, brand platforms, value propositions and identity systems, grounded in research and pressure-tested with the people who have to live them.
Campaigns and partnerships
Integrated campaigns across paid, social, CRM, PR and content, plus sponsorships and events activated from the stadium to the inbox.
Teams and operations
Turning around underperforming teams, building in-house creative capability and the governance that makes delivery faster, better and cheaper.
SELECTED WORK
Four transformations, four industries.
From ambiguous to meaningful
Repositioned a portfolio of four global dating brands across 80+ countries, with a CEO and Board-approved platform and the creative idea "Together Starts Here".
- New strategic target consumer, with the platform positioned to unlock an estimated $450M in new revenue
- 660% lift in user stories from the first CRM activation
"This is one of the best brand strategy presentations I've ever seen."
The CEOA national rebrand at speed
Led the confidential post-merger rebrand from CrownBet to BetEasy with Interbrand and Droga5, managing a $100M+ budget across TV, radio, outdoor, digital and AFL sponsorship.
- Zero disruption to commercial performance during the switch
- 67% engagement uplift in one week from a product integration
A team and a target, rebuilt
Took an underperforming marketing team to a trusted, high-performing one and introduced always-on campaigning for a member-owned bank.
- Closed a major revenue gap in six months with 1,100+ new home loans, the bank's most successful campaign
- Nominated by peers for the company-wide leadership award
"I've never seen anyone set a direction and lead a team forward the way you do. When you speak, people listen."
The CEOOne trusted voice, from CEO to customer
Built the first enterprise messaging framework and go-to-market model for Asia Pacific's largest listed life insurer in Australia.
- 45% less spent on outsourced creative, with better output
- National summit for 500+ guests with keynote Venus Williams
IN THEIR WORDS
What clients, leaders and teams say about working with me.
"When I was urgently looking for a facilitator for a masterclass on branding and marketing (with only one week to go), Alice immediately came to mind… She showed up with clarity and delivered with presence… If you're looking for someone with creative marketing expertise, who understands both the strategy and the storytelling… I can highly recommend Alice."
Theodora Chatzipavlidis · Client, CEO & Co-Founder of Velout
"Alice was the perfect person for this. Her experience is clear in her ability to simplify concepts and explain them in an accessible way… Everyone left the session bursting with inspiration and feeling confident to take the first steps towards managing our brand."
Trisha · Client, mobility project team
"Beyond her considerable technical marketing skill she consistently demonstrated exceptional leadership through an ability to manage and inspire her team with empathy and authenticity… I'd have Alice in my team again in a heartbeat."
Nick Winbanks · Former manager, Telstra and BankVic
MY OWN BUSINESS
My own business is my favourite case study.
Twenty years of strategy taught me how brands are built. Building my own taught me what it really takes when there is no team, no agency and no budget line, just you and the next decision.
What I've built, by myself, for myself
- A brand and methodology, The Continuum Process, from positioning and identity to the client experience
- The full go-to-market system: website, email, content, payments and bookings
- Candlelit workshops that sell out, and a monthly co-working community I co-host
- Speaking invitations, including EXIST Women, a German federal programme for female founders
- Brand collaborations, like a seven-day programme with The Light Collective
- All of it in Germany, as an English-speaking founder
What this means for you
I know what it takes when the brand is yours.
I've been the strategist, the designer, the copywriter and the person pressing publish. I know the pressure of finding clients, building a network from scratch and making the numbers work, all while building something that matters deeply to you.
I've led brands with big budgets, big teams and boardroom stakes, and I'm building something small and meaningful with my own hands. I bring the rigour of one and the reality of the other to everything we do together.
See ways to work together ↓WAYS TO WORK TOGETHER
Where you’ve been, where you are, where you’re going.
The same three questions sit underneath every brand I’ve built, from global platforms to my own business. Answer them clearly and the strategy, the story and the next move follow.
Start with where you are
Strategy Session
€350
90 minutes online or in Stuttgart, plus your summary and next steps
For founders and small business owners with a brand or marketing question that won't sit still. It might be getting started on social media, planning a campaign, troubleshooting what isn't working or finding the words for what you do.
We work through it together and map your situation into a clear framework, so you leave with practical next steps and a direction that feels like you.
Book a session →Build it, step by step
Brand & Marketing Advisor
€1,500 per month
Three-month minimum · two 90-minute working sessions a month, plus support by message
For small businesses and people starting out who want a senior brand partner while they build the foundations.
- Month 1, foundations. Goals, positioning, and your marketing and content plan.
- Month 2, build. Social media set-up, content calendar and creative direction.
- Month 3, running it. Analytics, operating routines and handover.
Paid ads, performance marketing and content production aren't included.
Let's talk →Get your team on the same page
Brand & Marketing for Teams
from €1,500
Interactive workshop and training · €1,500 for up to 5 people · €2,500 for 6 to 12
What sits beneath, and what everyone sees.
We look at what sits beneath the surface of a brand, its strategy, and what everyone sees above it, the marketing, and how one shapes the other. It starts with a prep call to understand your business, then 2.5 interactive hours applying it to your real work, so your whole team speaks about the brand in the same way.
Everyone leaves with a deeper understanding, new information, fresh thinking and creative inspiration.
Enquire →Get there, together
Fractional Brand Lead
from €5,000 per month
€5,000 for one day a week · €8,000 for two days a week · three-month minimum
Senior brand leadership without a full-time hire. I lead the strategy, the campaigns and the people delivering them, and build the systems your team keeps long after I step back.
Let's talk →Prices are in euros. As a small business under §19 UStG, no VAT is charged. Travel outside Stuttgart is quoted separately.